Small tech startups always struggle with lead generation. And without a marketing team it’s usually the founders who have to put on the growth hacker hat. Let’s have a look at a few popular strategies, and how we can follow a few 80/20 rules to hustle effectively while freeing up some time for other responsibilities.
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I used to be a heavy coffee drinker, but once I realised how bad that was for my sleep I quit… Only to find that I’ve become a heavy tea drinker instead.
Intrigued by my body’s pull towards hot beverages I wanted to understand why. The bestseller book The Power of Habit: Why We Do What We Do in Life and Business helped me solve the first piece of the puzzle.